What We Do

we use consumer and customer focused technology platforms to enable people to make more informed health decisions that will deliver better health outcomes and greater efficiency every day

What we believe

at symptomapp we believe in consumer centric healthcare and in empowering people to take responsibility for the management of their own health, by providing them with easily accessible information via smart technology we will enable them to make better informed choices that will significantly improve health and wellbeing

How We Do it

we are currently developing a series of digital tools which will assist in a variety of aspects of consumer centred healthcare: – Educating and informing customers – Improving efficiency in clinical settings and reducing costs both by educating consumers and providing healthcare outlets with the means by which to better manage and prioritise treatment

Who we are

a consumer focused team with the right combination of medical, technical and commercial experience blended to deliver smart solutions.

Mike Harley

Mike Harley

Mike has over 25 years’ International leadership experience in general management, global and domestic marketing, strategy and innovation across multiple FMCG categories and Pharmaceuticals. Mikes company joined forces with XPotential™– a global strategy activation and training company with broad experience in working with Self Medication and Personal Care companies. XPotential has recently launched ‘The OTC Training Academy’ in conjunction with Nicholas Hall & Associates. Mike is on the board of Sports Dietitians Australia, and a Graduate of the Australian Institute of Company Directors.

Angel Gonzalez

Angel Gonzalez

Dr. Angel Gonzalez is a Medical Doctor and Anaesthetist with +25 years of experience as a medical and scientific advisor to the pharmaceutical industry in LATAM, US and Asia-Pacific, providing innovative solutions based on scientific data and consumer-centric fit. He has led diverse projects for Marketing, Medical Information, Training, Education and Clinical Research, with a creative and practical approach by combining scientific evidence and digital platforms. He also collaborates regularly with several scientific publications. He is a qualified Anaesthetist, Diabetes Educator and holds a Certificate IV in Training and Assessment.

What drives us

to be the leader in the development of consumer centric healthcare technology solutions and improve patient health outcomes efficiently

Our approach

is holistic, looking at all the complexities of a problem, and our effort is enhanced by strong collaborative partnerships, working closely with consumers, nurses, pharmacy assistants, pharmacists and doctors to define, plan and execute on all individual ways that consumer-centred care works for you. And our focus is always on making real world better

Our tools

What we think

to help you use our knowledge, this is where we write about what we think.

HOW TO ACTIVATE YOUR PATIENTS

You’ve heard of activated almonds… but what are activated patients? Dr Angel Gonzalez takes a look On average chronic patients make up 25% of the population of most developed countries and use around 70% of healthcare system budgets. It makes financial sense, therefore, to look at how to better manage this group. In the UK, […]

FROM PHARMACY ASSISTANT TO WELLNESS PROMOTER AND EDUCATOR

Pharmacists’ role is changing… but the pharmacy assistant needs to evolve too, writes Angel Gonzalez Consumers with low health literacy skills are often embarrassed and go to great lengths to hide their inability to read or understand medical information. They may not want to disclose their limited literacy skills. According to the 2006 Adult Literacy […]

THE SYMPTOMAPP CONSUMER CENTRIC MODEL

Engaging with Consumers as purchasers making choices about health care options provides a framework for improved outcomes, better literacy and reduced costs for all.

THE HYBRID HEALTH MATRIX

EDs, GPs, and community pharmacies need to overcome barriers to working together, writes Angel Gonzalez There is no question that community pharmacies could play a more valuable role in health care, by providing a wide range of services in a timely, cost-effective manner. However, to reach their full capabilities, community pharmacies have to overcome several […]

HOW TO DRIVE PROFITABLE PHARMACY GROW

THE MINOR AILMENT CONUNDRUM – HOW EMERGENCY DEPARTMENTS ARE BECOMING THE FIRST LINE OF DEFENCE

Health care professionals need to educate consumers about self-management and prevention, writes Angel Gonzalez There is growing concern amongst health care professionals that the level of strain being placed on ED departments will result in eventual collapse. An audit undertaken at Brisbane North Primary Health Network this year, found one in three after-hours visits to […]

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